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Local SEO guides for agencies
Practical guides for agencies running local SEO: auditing client visibility, diagnosing drops, and sending reports clients actually understand.
- 7 min read
How to set up a Google Business Profile for a client in 2026
Most of what goes wrong when you set up a Google Business Profile for a client is decided in the first afternoon: whether the business already had a profile, who owns the new one, and which category it sits in.
- 4 min read
How to Show Local SEO Results to Clients: The Monthly Report Walkthrough
Clients cancel because they did not understand the report, not because the rankings dropped. The six parts of a monthly report a client can read in under a minute, and what to leave out.
- 7 min read
Localo vs Local Falcon vs LocalPulse: Which One for a UK Agency in 2026?
A subscription in dollars, a credit meter, and one flat price per property. What Localo, Local Falcon and LocalPulse each do well, where each is thin, and which fits how a UK agency bills.
- 7 min read
A Client's Google Business Profile Is Suspended: The Agency Playbook
The 'we have disappeared from Google Maps' call. What a suspension is, why it happens, the appeal that works in 2026, and the three things never to do while you wait.
- 6 min read
AEO vs GEO: What the Acronyms Mean for a Local Business
Two new acronyms, one old question: will the assistant name my client? What AEO and GEO mean, where they overlap, and the four things that actually move the answer for a local business.
- 6 min read
How to Verify a Google Business Profile in 2026 (Video, Phone, Postcard, and What Gets Rejected)
Video verification is now the default for most new profiles. What the video must show, in what order, how long Google takes, and the mistakes that get a client rejected.
- 8 min read
The Local SEO Checklist for Agencies (2026): 31 Checks, in the Order That Moves the Map
Thirty-one checks, ordered by impact on the Google Maps grid, from the primary category to whether ChatGPT names the business. Use it at onboarding and once a quarter.
- 8 min read
Do AI Assistants Recommend the Businesses Google Ranks? A Study of 500 UK Local Businesses
500 businesses in Google's map pack across 10 UK cities and 5 trades. Asked the same questions, the AI assistants named 26 percent of them. Which ones, and what the other 74 percent have in common.
- 6 min read
White-Label Local SEO Report for Agencies: What to Include (With a Sample)
The report is the only part of local SEO your client sees every month. The eight sections it needs, what to leave out, and how to send it under your own logo.
- 6 min read
How Much to Charge for Local SEO in the UK (2026 Agency Pricing Guide)
Benchmarks from three 2026 UK pricing guides, the reporting line item most agencies undercharge for, and a worked example of the margin on a ten-client book.
- 6 min read
Local Falcon Credits Explained: What Each Scan Really Costs Your Agency
One credit is one grid point, and the bill is grid points times keywords times platforms times frequency. How to work out your own number, with Local Falcon's plans verified on 25 September 2026.
- 7 min read
The Best BrightLocal Alternatives for UK Agencies (2026)
BrightLocal is good software priced in dollars per location. Four alternatives worth a UK agency's time, with pricing checked against live vendor pages on 25 September 2026.
- 7 min read
Local Falcon Alternatives Without Credits: 6 Flat-Rate Tools for 2026
Local Falcon's monthly credits expire unused. Six alternatives for agencies, four on flat subscriptions and two on credits that do not expire, with pricing checked against live vendor pages and dated.
- 4 min read
A Client’s Google Ranking Dropped - What Should Your Agency Do?
The 'we have disappeared from Google' email every agency dreads. Verify the drop, find the cause among five usual suspects, and tell the client before they tell you.
- 5 min read
How to Check Local Rankings Properly: The Agency Guide
A single position check lies, because local results change with where the searcher stands. The five-step audit, and how to show the result with a map rather than a number.
- 4 min read
What Is the Google Local Pack? A Guide You Can Share with Clients
The map with three businesses at the top of Google is where local customers click first. A plain-English explainer you can send to a client before the kickoff call.
- 5 min read
Why a Business Doesn't Show Up on Google Maps: The Agency Checklist
A new client says they are invisible on Maps. The six checks to run in order, from the embarrassingly basic to the structural, and how to prove progress once the work starts.
See our local SEO guides more often in Google's Top Stories.
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