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Local SEO guides for agencies

Practical guides for agencies running local SEO: auditing client visibility, diagnosing drops, and sending reports clients actually understand.

·7 min read

A Client's Google Business Profile Is Suspended: The Agency Playbook

The 'we have disappeared from Google Maps' call. What a suspension is, why it happens, the appeal that works in 2026, and the three things never to do while you wait.

·6 min read

AEO vs GEO: What the Acronyms Mean for a Local Business

Two new acronyms, one old question: will the assistant name my client? What AEO and GEO mean, where they overlap, and the four things that actually move the answer for a local business.

·6 min read

How to Verify a Google Business Profile in 2026 (Video, Phone, Postcard, and What Gets Rejected)

Video verification is now the default for most new profiles. What the video must show, in what order, how long Google takes, and the mistakes that get a client rejected.

·8 min read

The Local SEO Checklist for Agencies (2026): 31 Checks, in the Order That Moves the Map

Thirty-one checks, ordered by impact on the Google Maps grid, from the primary category to whether ChatGPT names the business. Use it at onboarding and once a quarter.

26 percent of local pack businesses are ever mentioned by an AI assistant: Perplexity 19.4 percent, ChatGPT 11.2 percent, Claude 4 percent, Google AI Overviews shown on 1 of 50 searches
·8 min read

Do AI Assistants Recommend the Businesses Google Ranks? A Study of 500 UK Local Businesses

500 businesses in Google's map pack across 10 UK cities and 5 trades. Asked the same questions, the AI assistants named 26 percent of them. Which ones, and what the other 74 percent have in common.

A white-label local SEO report cover with the agency's own logo, the client's name, and the sections inside: map grid, organic ranks, AI visibility, website health and the fix plan
·6 min read

White-Label Local SEO Report for Agencies: What to Include (With a Sample)

The report is the only part of local SEO your client sees every month. The eight sections it needs, what to leave out, and how to send it under your own logo.

A sample £750 a month local SEO retainer broken into line items with the £149 monthly report highlighted, next to 2026 UK price ranges
·6 min read

How Much to Charge for Local SEO in the UK (2026 Agency Pricing Guide)

Benchmarks from three 2026 UK pricing guides, the reporting line item most agencies undercharge for, and a worked example of the margin on a ten-client book.

A 7 by 7 grid where each point is one credit, and the sum: 49 grid points times 5 keywords times 4 scans a month equals 980 credits for one client
·6 min read

Local Falcon Credits Explained: What Each Scan Really Costs Your Agency

One credit is one grid point, and the bill is grid points times keywords times platforms times frequency. How to work out your own number, with Local Falcon's plans verified on 25 September 2026.

Two price tags side by side: dollar pricing in per-location tiers, and a flat £15 per property invoiced in pounds, with a white-label report
·7 min read

The Best BrightLocal Alternatives for UK Agencies (2026)

BrightLocal is good software priced in dollars per location. Four alternatives worth a UK agency's time, with pricing checked against live vendor pages on 25 September 2026.

A credit meter at 1,240 of 15,000 credits expiring in 3 days, next to a flat £15 per property per month card with the grid, keywords and AI visibility included
·7 min read

Local Falcon Alternatives Without Credits: 6 Flat-Rate Tools for 2026

Local Falcon's monthly credits expire unused. Six alternatives for agencies, four on flat subscriptions and two on credits that do not expire, with pricing checked against live vendor pages and dated.

Month-over-month map-pack rank chart for emergency electrician manchester: number 2 to 3 across four monthly scans, then number 14 in the August scan, calls down 61 percent
·4 min read

A Client’s Google Ranking Dropped - What Should Your Agency Do?

The 'we have disappeared from Google' email every agency dreads. Verify the drop, find the cause among five usual suspects, and tell the client before they tell you.

One rank check from the office showing number one, next to a 49-point grid where the same business ranks 1 near the door, 8 two streets away and 20 plus at the edge of the city
·5 min read

How to Check Local Rankings Properly: The Agency Guide

A single position check lies, because local results change with where the searcher stands. The five-step audit, and how to show the result with a map rather than a number.

Google search for emergency plumber leeds showing the local pack: a map with three numbered pins and three business listings above the organic results
·4 min read

What Is the Google Local Pack? A Guide You Can Share with Clients

The map with three businesses at the top of Google is where local customers click first. A plain-English explainer you can send to a client before the kickoff call.

A street of five shops, four with a green map pin above them and the client's shop with only a dotted outline where its pin should be
·5 min read

Why a Business Doesn't Show Up on Google Maps: The Agency Checklist

A new client says they are invisible on Maps. The six checks to run in order, from the embarrassingly basic to the structural, and how to prove progress once the work starts.

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White-label reporting for your clients.

Track your clients’ rankings and send white-label reports - £15 per property per month. Each property gets monthly rank checks, a 49-point Maps heatmap, AI search visibility, and a client PDF with your branding.