White-label SEO reporting
The white-label SEO report tool for agencies that sell local SEO
Rankings, a Google Maps grid, AI search visibility and a written summary in one report with your logo on it. £15 per client property per month, everything included, no VAT.
Free to create your agency, no card required.
Most white-label SEO reporting tools are dashboards: you connect a data source, drag widgets, pick a template and export something the client will not read. LocalPulse is the other kind. It runs the checks itself every month, writes the summary, draws the map and sends the report under your name. Your job is the work and the price; the report is done.
It is built for one deliverable, the monthly local SEO report, and priced so that deliverable has a margin: £15 in, whatever you charge out.
What is in every report
- 01
Executive summary, written for you
Every report opens with a short plain-English summary of what changed this month, generated from the data, next to a four-number scorecard. Your own "what we did this month" notes and next month's focus close the report. The client reads one screen and understands the month. - 02
Local rankings with movement
Organic and Google Maps positions for up to 10 keywords per property, with the change against last month next to each one. No spreadsheet export, no manual formatting. - 03
49-point Google Maps grid
A map of the client's own area with their position at 49 points, this month next to last month. It is the part of the report clients forward to their business partner. - 04
AI search visibility
Whether ChatGPT, Claude, Perplexity and Google AI Overviews cite the business's website for each of its keywords, on which engines, and which of their sources it is. Included in every report at no extra cost. - 05
Website health and competitors
Site speed and technical health from Google Lighthouse, a Google Business Profile completeness check (rating, review count, photos, opening hours, website link), reviews against last month, and up to five businesses that appear most often in the map pack and the grid, so the next month's work is obvious. - 06
Your brand only
Your logo, your colours and your agency name. The report page, the PDF and the report email show only your branding, and share links and report emails come from a separate report domain, not from our marketing site.
How the white-label works
- 01Upload your logo and pick your colours once, in settings. Every report, PDF and share page uses them from then on.
- 02Add a client property: website, Google Business Profile and up to 10 keywords. The first scan usually finishes within the hour.
- 03Every 30 days the report is rebuilt and, if you switch it on, emailed to the client automatically when the scan completes, from your agency name with a link on your branding. Your notes live on that link and update whenever you edit them.
- 04Your console keeps the part the client never sees: the personalised fix plan, the list of what to change to move the map next month.
Pricing that leaves room for yours
- Per client property
- £15 per month, flat
- Ten clients
- £150 per month
- Setup fee, minimum, seats, credits
- None
- What an agency can charge, our estimate
- £99 to £199 per client per month
£15 per client property per month. No setup fee, no minimum, no per-seat charge, no credits that expire. Ten clients is £150 a month; we estimate an agency pricing reporting separately can charge £99 to £199 per client for a report like this. The difference is your margin, and the price is yours to set.
Compare with BrightLocal, Local Falcon and Localo, or read what a white-label local SEO report should include.
Questions agencies ask
What does white-label mean here?
The client-facing report, its PDF and the report email show only your agency's name, logo and colours. Share links and report emails come from a separate report domain, not from our marketing site. Our name is in your console, where you manage clients and read the personalised fix plan, which your client never needs to open.
How is it priced?
£15 per client property per month, flat. A property is one business location with up to 10 keywords. There are no tiers, no per-user seats and no credits; every feature is in every report.
Can I resell the report?
Yes, that is what it is for. We estimate that an agency pricing reporting separately can charge £99 to £199 per client per month. You set your own price.
Does it replace BrightLocal or Local Falcon?
For the monthly client report, yes. It does not do citation building or review management; if you need those, see our comparison pages.
Is there a sample?
Yes, a full sample report is public at /sample, with real-looking data for a fictional plumber.
Demo account
Request a demo account
For agencies: tell us one client and the search they care about, and if we approve the request you get a demo account with that client's report ready, free for 30 days.
We use these details to look at your request and to email you about it; see our privacy policy.
Get started
Put your brand on better reports.
Track your clients' local rankings and send white-label reports. £15 per tracked property per month - rank checks, the 49-point Maps grid, AI visibility, and the client PDF, all included.
Free to create your agency, no card required. The first client scan usually finishes within the hour.