Privacy Policy

Last updated: 8 April 2026

Who we are

LocalPulse is a product of Digitalizer Ltd, a company registered in England and Wales (Company No. 15267581). If you have questions about this policy or your personal data, contact us at marian@digitalizer.uk.

What data we collect

When you subscribe to LocalPulse, we collect your email address, business name, website URL, business address, and geographic coordinates (derived from the address you provide). If you use the free audit tool at audit.digitalizer.uk, we collect your email address, website URL, business name, and location.

As part of the service, we generate and store SEO ranking data, Google Maps visibility data, keyword tracking data, and monthly audit reports associated with your account. This data is created by our systems, not provided directly by you.

We also collect anonymous usage data through cookies if you consent to them (see our cookie policy for details).

Why we collect it

We use your personal data to provide the LocalPulse service: tracking your search rankings, generating grid visibility reports, running monthly SEO audits, and sending you weekly and monthly email reports. We use your email address to manage your account, send service-related communications, and process your subscription.

For free audit users, we use your data to generate and deliver your SEO audit report, and to send a one-time follow-up email about our paid service.

We use analytics data to understand how visitors use our site so we can improve it. We use advertising cookies to measure whether our ads are working.

Legal basis for processing

Under UK GDPR, we process your data on the following bases: contract performance (to deliver the service you have subscribed to), consent (for marketing emails, analytics cookies, and advertising cookies), and legitimate interest (for fraud prevention and service security). You can withdraw consent for marketing and cookies at any time.

How we store your data

Your account data, business details, ranking history, and audit results are stored in a cloud database hosted by Supabase in the London (UK) region. Authentication is handled by Supabase Auth. Payment processing is handled by Stripe, which stores your card details securely in accordance with PCI-DSS standards - we never see or store your full card number.

PDF audit reports are stored on a server hosted by DigitalOcean in the London region. Analytics data is processed by Google Analytics and Meta, both of which store data on their own servers under their respective privacy policies.

Third-party services

We do not sell your data to anyone. The third-party services that process data on our behalf are:

Supabase - cloud database and authentication (London region). Stores your account, business data, and ranking history.

Stripe - payment processing. Handles your subscription billing and card details.

Resend - email delivery. Sends transactional emails (reports, weekly updates, account notifications) on our behalf.

DataForSEO - SEO data provider. We send your keywords and business location to DataForSEO to retrieve search ranking and Google Maps data. DataForSEO does not receive your email address or personal identity.

Google - we use Google PageSpeed Insights API and Google Places API to assess your website performance and local search presence during audits. We also use Google Analytics for website analytics.

Meta/Facebook - ad measurement and conversion tracking.

Each of these services has their own privacy policies governing how they handle data.

How long we keep your data

We keep your account data and ranking history for as long as your subscription is active. After cancellation, we retain your data for 90 days in case you choose to re-subscribe. After that, we may delete it.

Free audit reports and associated data are retained indefinitely to prevent duplicate audits and to support the service. You can request deletion at any time.

Analytics data is retained according to the default retention periods set by Google Analytics (14 months) and Meta (2 years).

Your rights

Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, withdraw your consent at any time, object to processing based on legitimate interest, request data portability, and lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been violated.

To exercise any of these rights, email us at marian@digitalizer.uk and we will respond within 30 days.

Email communications

As a subscriber, you receive weekly ranking reports and monthly audit comparison emails as part of the service. You can opt out of weekly emails at any time using the unsubscribe link at the bottom of each email. Monthly audit emails and essential account notifications (payment confirmations, password resets) cannot be opted out of while your subscription is active.

Cookies

For full details on the cookies we use and how to manage them, see our cookie policy.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We will notify subscribers by email of significant changes at least 14 days before they take effect.