Terms & Conditions

Last updated: 20 September 2026. See also our privacy policy and cookie policy. The data processing addendum is section 14 of these terms.

1. Who we are

LocalPulse is a product of Digitalizer Ltd, registered in England and Wales, company no. 15267581. Registered office: 2nd Floor, Unicorn House, Station Close, Potters Bar, Hertfordshire, EN6 1TL. Not VAT registered. The service is provided at localpulse.digitalizer.uk. For support, contact support@digitalizer.uk.

These terms form a contract between Digitalizer Ltd ("we", "us") and the business that registers an agency account ("you", the "Agency"). The service is offered to businesses only, not to consumers.

2. Definitions

Agency - the business that holds a LocalPulse account and uses the platform to report on local search performance for its own clients.

Property - a single tracked business location added by the Agency, consisting of one website URL, its Google Business Profile, and up to 10 keywords.

Client - the Agency's customer, the business that a Property represents. Clients have no contract with us; the Agency alone is our customer.

Client Report - the white-label report page and downloadable PDF that LocalPulse generates for a Property, carrying the Agency's branding.

Subscription - the Agency's paid plan, billed per tracked Property as set out in section 5.

3. The service

For each active (non-archived) Property, LocalPulse runs a monthly scan cycle that includes: Google organic and Google Maps rank checks for up to 10 keywords; a 49-point Google Maps grid scan around the business location; AI search visibility checks (queries to ChatGPT, Claude, Perplexity, and Google AI Overviews); a website audit (Lighthouse-based scores and a Google Business Profile check via the Google Places API); an internal personalised fix plan for the Agency's use; and a white-label Client Report page and PDF that the Agency can download and send to its Client.

Client Reports carry the Agency's branding (logo, colours, support email). LocalPulse branding does not appear on Client Reports.

We may improve, add to, or adjust the components of the scan cycle over time, provided the service remains materially as described.

4. Accounts

Agency signup is free and requires no payment card. Billing starts only when the Agency subscribes to track Properties. Before your first checkout you can add up to 3 Properties; adding more requires an active Subscription.

You are responsible for all activity under your account, including activity by your team members, and for keeping credentials confidential.

You warrant that you have the authority (from your Client or otherwise) to enter and process the Client business data you add to the platform, including business names, addresses, website URLs, keywords, Google Business Profile identities, and the contact details of the people you nominate to receive Client Reports. Section 14 sets out how we process that data on your behalf.

You must provide accurate account information and keep it up to date.

5. Billing

Price. A flat 15 GBP per tracked Property per month, charged via Stripe. No VAT is charged (Digitalizer Ltd is not VAT registered).

First checkout. Charges the number of tracked Properties multiplied by 15 GBP.

Adding a Property mid-cycle. While a Subscription is active, adding a Property charges a flat 15 GBP immediately. There is no proration; the flat charge covers the Property until it joins the normal monthly renewal.

Archiving a Property. Stops billing for that Property from the next monthly renewal. Charges already made are not prorated or partially refunded.

Restoring a Property. You can restore an archived Property at any time. The restore is free while the Property is still covered by a period you have already paid for; otherwise it is charged as a new Property under the flat-price rules above. The console shows which applies before you confirm.

No active Properties. If every Property is archived, collection on your Subscription is paused and no renewal is charged until you add or restore a Property.

Failed payment. If a renewal payment fails, the service for the affected Subscription is paused (scans and report generation stop) until payment is settled.

Invoices. Stripe issues an invoice for every charge.

Cancellation. You may cancel at any time. Cancellation stops future renewals; it does not trigger a refund of fees already paid, except where the law requires otherwise. See section 10 for what happens to your account and data after a Subscription ends.

6. Fair use

The included cadence is one full scan cycle per Property per month. You may request an on-demand refresh of a Property's scans at most once every 7 days per Property.

We may throttle, queue, or suspend usage that circumvents these limits, automates requests against the platform outside its intended interfaces, or degrades the service for other customers.

7. Data accuracy disclaimer

Rankings are point-in-time observations. Google results vary by searcher location, time, device, and personalisation; a rank shown in a report is what our scan observed at scan time from the scan's vantage point, not a guarantee of what any individual searcher sees.

Answers from AI engines are non-deterministic. The same query to ChatGPT, Claude, Perplexity, or Google AI Overviews can produce different answers at different times. AI visibility results reflect the responses received at scan time.

Grid scans, audits, and profile checks are automated observations and may contain errors or gaps caused by third-party data sources.

The service is provided for reporting and diagnostic purposes. We do not warrant that following any fix plan or report finding will produce any particular ranking, traffic, or revenue outcome.

8. White-label terms

The Agency may present, resell, and distribute Client Reports to its own Clients under the Agency's own brand and at prices the Agency sets.

The Agency is solely responsible for any claims, promises, or guarantees it makes to its Clients, including claims about what the reports show or what results the Client can expect. We are not a party to the Agency-Client relationship.

The Agency must not present LocalPulse output in a way that is misleading, and must not remove or alter data within a report in a way that misrepresents the scan results.

The Agency will hold us harmless against claims brought by its Clients that arise from the Agency's own representations or its use of the reports.

9. Intellectual property

We own the platform, software, scan methodology, and report templates.

You own your branding (logo, colours, name) and grant us a licence to use it solely to render your white-label reports.

You retain your rights in the data you enter. You grant us a licence to process that data to provide the service, on the terms in section 14 where it is personal data.

We grant you a non-exclusive licence to use, reproduce, and distribute the Client Reports generated for your account in the course of serving your Clients. This licence survives termination for reports already generated.

10. Termination, account closure and data

Cancelling. You may cancel your Subscription at any time from the billing portal in your console (Settings, then Billing). Cancellation stops future renewals.

After a Subscription ends. Your account and its Properties are kept for 60 days so you can restart billing or export the reports you need. After 60 days the Properties are archived automatically. The account data is then deleted on request to support@digitalizer.uk (confirmed within 30 days), or when we later add automatic deletion, whichever is first, in line with section 14.8 and our privacy policy.

Closing your account. To close your account, to have your data deleted sooner, or to request an export of your data, email support@digitalizer.uk from the account owner's email address. We confirm closure and deletion within 30 days.

Suspension by us. We may suspend or terminate your account for material breach of these terms, non-payment, or unlawful use, with notice where reasonably practicable.

On termination your access ends. Download any reports you need before your account is closed.

11. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded.

Subject to the above, our total aggregate liability arising out of or in connection with the service is capped at the fees you paid us in the 12 months preceding the event giving rise to the claim.

Subject to the above, we are not liable for indirect or consequential loss, loss of profits, loss of business, or loss of data.

12. Changes to these terms

We may update these terms from time to time. We will give notice of material changes (for example by email or an in-console notice) before they take effect. Continued use of the service after the effective date constitutes acceptance.

13. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

14. Data processing addendum (agencies and their clients' data)

This section is the written contract required by Article 28(3) of the UK GDPR for the personal data we process on your behalf. It applies whenever you use the service and forms part of these terms.

14.1 Roles

For the personal data you enter about your Clients and the people who open your Client Reports ("Client Personal Data"), you are the controller and Digitalizer Ltd is your processor. Client Personal Data means, for each Property: the Client contact name and email address you add for report delivery; any business data that identifies an individual (for example a sole trader's name in a business name or address); and the browser identifier and time recorded when someone opens a Client Report share link.

For your own account data (your agency name, your users' emails and passwords, billing records) Digitalizer Ltd is the controller, as described in the privacy policy.

14.2 Details of the processing

14.3 Our obligations as processor

We will:

  1. process Client Personal Data only on your documented instructions. These terms, your settings in the console (for example the report email contact, share-link rotation, archiving) and any written instruction you send to support@digitalizer.uk are your instructions. If we believe an instruction breaks data protection law we will tell you before acting on it, and we will tell you if the law requires us to process the data in another way, unless the law forbids us from saying so;
  2. make sure everyone we authorise to access Client Personal Data is bound by a duty of confidentiality;
  3. keep the data secure with measures appropriate to the risk, including: encryption in transit (TLS) and at rest; hosting in the United Kingdom (London) for the database and the web application; tenant isolation enforced in the database and in every application read; hashed passwords; encrypted storage of any third-party access tokens; access to production limited to Digitalizer Ltd staff who need it; and share links that use random tokens you can rotate at any time;
  4. engage sub-processors only under the conditions in section 14.4;
  5. help you respond to requests from individuals exercising their rights (access, rectification, erasure, restriction, portability, objection). We will forward any request we receive about your Clients to you within five business days and will provide the data or delete it on your instruction;
  6. help you meet your obligations on security, breach notification and data protection impact assessments, taking into account the nature of the processing and the information available to us;
  7. at the end of the service, delete Client Personal Data as set out in section 14.8, unless UK law requires us to keep it;
  8. give you the information needed to show that we comply with Article 28, and allow and contribute to audits and inspections carried out by you or an auditor you appoint, subject to section 14.6.

14.4 Sub-processors

You give us general authorisation to use the sub-processors listed in section 5 of our privacy policy. We will email your account owner at least 14 days before we add or replace a sub-processor. If you object on reasonable data protection grounds and we cannot resolve it, you may cancel the affected Properties or your account before the change takes effect, and we will refund any fees paid for periods after the cancellation date. We remain responsible to you for our sub-processors' performance.

14.5 Personal data breaches

If we become aware of a personal data breach affecting Client Personal Data we will notify your account owner by email without undue delay and in any event within 48 hours of becoming aware, with the information we have at that time, and we will keep you updated as we learn more.

14.6 Audits

Once in any 12-month period, on 30 days' written notice, you may audit our compliance with this addendum. We will first offer written answers and supporting evidence; an on-site or remote inspection is available where written evidence is not sufficient, during business hours, at your cost, and under a confidentiality agreement. This right may be exercised by a regulator on your behalf at any time.

14.7 International transfers

Client Personal Data is stored in the United Kingdom. Where a sub-processor processes data outside the UK, the transfer is protected by the safeguards described in section 9 of the privacy policy (UK-US Data Bridge, the UK International Data Transfer Agreement or Addendum, or adequacy regulations).

14.8 Return and deletion

You can export Client Reports at any time from the console. When a Property is archived its data is kept so you can restore it. When your subscription ends, your account and its Properties are kept for 60 days so you can reactivate or export, and the Properties are archived after 60 days. The data is then deleted on request to support@digitalizer.uk (we confirm deletion within 30 days), or when we later add automatic deletion, whichever is first. You may ask us to delete earlier by emailing the same address. Copies in encrypted backups are overwritten in the normal backup cycle.

14.9 Your obligations as controller

You confirm that you have a lawful basis to enter Client Personal Data and to have us email your Client contacts, that your instructions to us comply with data protection law, and that you will handle requests from your Clients and their contacts in the first instance.

14.10 Copies of Client emails

We do not copy Client Report emails to any mailbox other than the Client contact you nominate; you receive a separate notification that the report has been sent.

14.11 Liability and precedence

Each party's liability under this addendum is subject to section 11 of these terms. If this addendum conflicts with the rest of these terms on the processing of Client Personal Data, this addendum applies.