AI visibility tracker
Does ChatGPT cite your client? Now you know, every month.
AI search visibility for local businesses: ChatGPT, Claude, Perplexity and Google AI Overviews, checked monthly and reported under your logo. Included in every LocalPulse report.
The question clients have started asking
A growing share of “who should I call” questions are now asked to an assistant instead of typed into Google. The assistant answers with two or three names. If your client is not one of them, the enquiry goes elsewhere and nothing in a rankings report shows it happened.
Once a month, for every client property, LocalPulse asks the assistants for the best option for each of the client’s keywords, reads Google’s AI Overview for the same searches, and reports the result next to the Google Maps grid: cited or not, on which engines, which of their sources the site is, and how that changed since last month.
What the report shows
- 01
Cited or not, per engine
ChatGPT, Claude, Perplexity and Google AI Overviews, each with a clear yes or no for each of the client's keywords. - 02
Source position and page cited
Which of the assistant's sources the site is (first, second, third) and which page it cited, so you can see what it is drawing on. - 03
Every engine, every month
The same question asked of every assistant each month, so a change on one engine stands out against the others. - 04
Month-on-month
Whether the picture changed since the last report, next to the Google Maps grid, in the same PDF.
What the data says
- Searches
- 50 UK local searches, Google Maps top 10
- Businesses
- 500
- Ever named by an assistant
- 26%
- Median Google reviews, named against not named
- 146 against 42
We took the Google Maps top 10 for 50 UK local searches, 500 businesses, and asked the four assistants the same questions. 26 percent of those businesses were ever named. Being first on Google Maps did not guarantee a mention; having a website and a large number of Google reviews mattered more. The full breakdown by trade, city and engine is in the UK AI visibility study.
The practical point for an agency: the work that gets a business named by an assistant is the same local SEO work you already sell. The report shows each month whether the assistants cite the client’s website, which makes that work visible, and billable.
Included, not an add-on
AI search visibility is part of every LocalPulse report at £15 per client property per month, no VAT, alongside the local rank tracker, the Google Maps grid and the white-label report. We estimate that an agency pricing reporting separately can charge £99 to £199 per client for the report; the price is yours to set.
Questions
What exactly is checked?
Every month, for each of a client's keywords, we ask ChatGPT, Claude and Perplexity "What is the best <keyword>?", for example "What is the best emergency plumber leeds?", through each vendor's API with web search turned on and the searcher placed in the client's country where the vendor supports it (currently the gpt-4o-mini, claude-haiku-4-5 and sonar models). We record whether the answer cites the client's website, which of its sources the site is and which page was cited. For Google we read the AI Overview on the search results page for the same keyword and record whether it cites the site. How the check works, and its limits, are set out in our AI visibility methodology.
Is it a separate product?
No. AI search visibility is a section in every LocalPulse report, included in the £15 per property price. There is no add-on and no credit cost.
How is this different from the enterprise AI visibility tools?
Tools like Profound, Peec or Otterly track brand mentions for national companies across thousands of prompts, priced accordingly. LocalPulse tracks one local business for the handful of local questions that bring it customers, and puts the result in the client's monthly report.
Do AI assistants actually recommend local businesses?
Sometimes. In our study of 500 UK local businesses in the Google Maps top 10, 26 percent were ever named by an AI assistant. The businesses that were named were far more likely to have a website and had many more Google reviews (a median of 146 against 42); Maps rank helped less than you might expect.
What can an agency do with the result?
Report it, first: clients are already asking. Then work the fix plan: the profile, page and citation changes that make a business legible to the assistants are the same ones that move the Google Maps grid.
Demo account
Request a demo account
For agencies: tell us one client and the search they care about, and if we approve the request you get a demo account with that client's report ready, free for 30 days.
We use these details to look at your request and to email you about it; see our privacy policy.
Get started
Put your brand on better reports.
Track your clients' local rankings and send white-label reports. £15 per tracked property per month - rank checks, the 49-point Maps grid, AI visibility, and the client PDF, all included.
Free to create your agency, no card required. The first client scan usually finishes within the hour.