Comparison
LocalPulse vs BrightLocal
Both serve agencies. One is a full local SEO suite, the other is flat-price white-label client reporting.
Quick summary
BrightLocal is a mature, comprehensive local SEO platform. Beyond rank tracking it covers citation building, listings management, review monitoring, and audits - a genuine all-round suite that agencies have trusted for years. That breadth comes with per-location, tiered pricing in US dollars: white-label reports are on every plan, review tools sit on the top Grow plan, and citation building is paid per citation on top.
LocalPulse does one job: the monthly client report. Every tracked property gets organic + Maps rank checks with month-over-month movement, a 49-point Maps grid heatmap (this month vs last month side by side), AI search visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews, and a fully white-label PDF in your agency’s branding - all at one flat £15 per property per month, no VAT. Nothing is gated behind a higher tier.
How the AI check works, keyword by keyword, and its limits are set out in our AI visibility methodology.
Which one fits depends on what your agency actually resells.
Feature comparison
| Feature | LocalPulse | BrightLocal |
|---|---|---|
| Price | £15 per tracked property/month, flat - everything included | Three tiers (Track, Manage, Grow) priced per location in US dollars: Track for one location is about $41/month, or $31/month billed annually - features vary by tier |
| White-label client reports | Included on every property - only your logo and colours on the report, PDF and email; links come from a separate report domain | Included on all three plans |
| Google Maps grid heatmap | 49-point grid on a radius set per client, this month vs last month side by side | Included on every plan (Local Search Grid), up to five grid keywords per location |
| AI search visibility | ChatGPT, Claude, Perplexity, and Google AI Overviews - included | Included on every plan: ChatGPT, Google AI Mode and Google AI Overviews (no Claude or Perplexity) |
| Rank tracking | Organic + Maps, monthly, with month-over-month movement | Included on every plan: Google and Bing organic plus Maps, weekly or monthly, with manual re-runs |
| Keywords tracked | Up to 10 per property, picked for the local pack - a client needing more coverage is simply a second property | Up to 100 per location on every plan |
| Executive summary | Auto-written in plain English, plus your own “what we did this month” section | No written client summary advertised; you add the commentary |
| Personalised fix plan | Included per property - internal to your console, never in the client report | AI Insights on Manage and Grow gives prioritised actions; not on Track |
| On-demand refresh | Included, up to once every 7 days per property, sooner if a scan comes back incomplete | Manual re-run at any time, on every plan |
| Citation building & listings management | Not included | Citation tracking on every plan; citation building paid per citation on top; listings sync on Manage and Grow |
| Review management | Not included | Review tools on the Grow plan |
| Multi-location clients | Client grouping for multi-location brands | Client report dashboards and a shareable per-location summary |
| Best for | Agencies reselling a monthly white-label report | Agencies that need a full suite with citations and reviews |
When to choose LocalPulse
- Your deliverable is the monthly client report and you want one sterling price per property with everything in it, rather than choosing between tiers
- You want one flat per-property price you can mark up predictably: £15 in, a reporting line out (we estimate an agency pricing it separately can charge £99 to £199), with no tier surprises at renewal
- You want AI search visibility across ChatGPT, Claude, Perplexity and Google AI Overviews in every client report (BrightLocal tracks ChatGPT and Google’s AI answers)
- You want the report written for you - an auto-generated executive summary plus your own “what we did this month” notes
When to choose BrightLocal
- You need citation building and listings management
- You need review monitoring and management tools
- You track more than 10 keywords per location
- You want a single suite that covers the whole local SEO workflow, not just reporting
The bottom line
If you also need citation building, review management, and deeper tooling across many locations, BrightLocal is a mature, full local SEO suite and well worth exploring.
But if your agency’s deliverable is the monthly client report, LocalPulse gives you the whole thing - rankings, the grid heatmap, AI search visibility, and the white-label PDF - for a flat £15 per property. Easy to price, easy to resell, and the margin is yours.
Free to create your agency, no card required.
Demo account
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For agencies: tell us one client and the search they care about, and if we approve the request you get a demo account with that client's report ready, free for 30 days.
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Get started
Put your brand on better reports.
Track your clients' local rankings and send white-label reports. £15 per tracked property per month - rank checks, the 49-point Maps grid, AI visibility, and the client PDF, all included.
Free to create your agency, no card required. The first client scan usually finishes within the hour.