Comparison
LocalPulse vs Local Falcon
Both scan the Google Maps grid. One charges per scan, the other is a flat monthly price per property with the client report included.
Quick summary
Local Falcon is a well-known geo-grid ranking tool used by SEO professionals. It shows where a business ranks on Google Maps from checkpoints spread across its area, with flexible grid sizes (up to 21x21) and scan scheduling. Pricing is credit-based: every scan you run consumes credits, so cost scales with how often you scan. A 49-point grid on five keywords, run weekly, is over 1,000 credits a month for a single location - with credits, your wholesale cost per client moves month to month. With a flat £15 per property, no VAT, the cost of every retainer is fixed before you quote it.
LocalPulse is built for agencies that resell reporting. Every tracked property gets a monthly scan - a 49-point Maps heatmap shown this month vs last month, organic rank checks with month-over-month movement, and AI search visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews - packaged into a white-label PDF in your agency’s branding. Flat £15 per property per month, no credits to budget.
How the AI check works, keyword by keyword, and its limits are set out in our AI visibility methodology.
Feature comparison
| Feature | LocalPulse | Local Falcon |
|---|---|---|
| Price | £15 per tracked property/month, flat - everything included | Credit plans from $24.99 to $199.99/mo (Enterprise from $499); reports with your own logo need the $199.99 Premium plan |
| Pricing model | Flat monthly price per property, no credits | Credit-based - each grid scan consumes credits |
| Google Maps grid scan | 49-point, every 30 days, on a radius set per client (1 to 25 km), included - this month vs last month side by side | 9-441 points (3x3 to 21x21), on-demand or scheduled, costs credits |
| Organic rank tracking | Included - up to 10 keywords per property, with month-over-month movement | Not included (Google Maps and Apple Maps grids, plus AI platforms) |
| AI search visibility | ChatGPT, Claude, Perplexity, and Google AI Overviews - included, no Claude gap | Broad AI platform tracking (ChatGPT, Gemini, Grok, Google AI Overviews, AI Mode and more) - uses credits |
| White-label client report | Included from the first £15 property - only your logo and colours on the report, PDF and email; links come from a separate report domain | Shareable report links on every plan; reports with your own logo on the $199.99/mo Premium plan only |
| Executive summary | Auto-written in plain English, plus your own “what we did this month” section | Falcon AI analysis per scan (25 credits); no written client summary advertised |
| Share of local voice | Trended month over month in every report | Included (SoLV metric) |
| Competitor standing | Included in every report | Included (competitor reports) |
| On-demand refresh | Included, up to once every 7 days per property (sooner if a scan comes back incomplete), no extra cost | Any time - each scan costs credits |
| Scan scheduling | Every 30 days automatically, plus on-demand refresh (up to every 7 days, sooner if a scan comes back incomplete) at no extra cost | Weekly, every two weeks, every four weeks or monthly, plus ad-hoc scans - each scan costs credits |
| Grid sizes | 49 points (7x7), radius 1 to 25 km | 9-441 points (3x3 to 21x21) |
| Best for | Agencies reselling a monthly white-label report | SEO professionals who need ad-hoc, flexible grid scans |
When to choose LocalPulse
- You resell a monthly report and want the white-label PDF layer included, not stitched together from screenshots
- You quote retainers and need a fixed input cost: £15 per property, marked up into whatever your report is worth to the client, instead of forecasting credit spend
- You want organic rankings and AI search visibility in the same report as the grid heatmap
- You want the summary written for you, plus a “what we did this month” section in your own words
When to choose Local Falcon
- You need grids larger than 7x7 (Local Falcon goes up to 21×21)
- You want flexible scan scheduling - weekly, fortnightly or ad hoc - rather than a fixed monthly cadence
- You specifically need Gemini, Grok, or Google AI Mode coverage (LocalPulse covers ChatGPT, Claude, Perplexity, and Google AI Overviews - and is the only one of the two that covers Claude)
- You run one-off grid scans for prospecting or audits rather than a monthly reporting retainer
The bottom line
Local Falcon is a powerful specialist tool for Maps grid analysis: bigger grids, flexible scheduling, ad-hoc scans. If deep grid work is the job, it goes further on that specific axis.
LocalPulse turns the same kind of grid data into a client deliverable: grid + organic rankings + AI visibility in one monthly white-label PDF, at a flat £15 per property. If the job is reporting to clients every month under your own brand, that’s the whole point.
Free to create your agency, no card required.
Demo account
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For agencies: tell us one client and the search they care about, and if we approve the request you get a demo account with that client's report ready, free for 30 days.
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Put your brand on better reports.
Track your clients' local rankings and send white-label reports. £15 per tracked property per month - rank checks, the 49-point Maps grid, AI visibility, and the client PDF, all included.
Free to create your agency, no card required. The first client scan usually finishes within the hour.