How LocalPulse works
The monthly client report,
with your agency’s name on it.
LocalPulse tracks each client property - organic and Maps rankings, a 49-point grid heatmap, AI search visibility (ChatGPT, Claude, Perplexity, Google AI Overviews) - and packages it into a fully white-label PDF your agency sends. £15 per tracked property per month, everything included, no VAT.
Free to create your agency, no card required. The first client scan usually finishes within the hour. Or see a sample report first.
The situation every agency runs into
You do the work. Rankings improve, calls come in - but at the end of the month every client asks the same question: “what am I actually paying you for?”
Reporting eats your margin
The monthly report is what keeps the retainer alive. But building it means stitching screenshots from a rank tracker, a grid scanner, and an analytics tab into a deck - per client, every month. And the client still says:
“Send me something I can actually read.”
So you have one question: how do you send every client a report worth paying for, without burning half a day per client to build it?
Here’s what your clients can’t see
Google shows different results to two people searching the same thing - depending on where they’re standing. Your client searches from their own shop, sees themselves at the top, and wonders why they need you.
- Your client’s business 4.6 (52)#1
- Solent Services 4.4 (38)
- Highfield & Sons 4.7 (29)
- Solent Services 4.4 (38)
- Highfield & Sons 4.7 (29)
- Your client’s business 4.6 (52)#14
Same business. Same search. Two miles apart.
Your client is winning near their shop and invisible three miles away - and only your report shows it.
From signup to client-ready PDF
Here’s exactly what happens between creating your agency and sending your first white-label report.
- 01
Create your agency
2 minutesSign up, name your agency, upload your logo, and set your brand colours. That's the only branding on every report, PDF and report email from here on - share links and report emails come from a separate report domain, not our marketing site. - 02
Add a client property
1 minutePick the client's Google Business Profile from the autocomplete, confirm the website URL, choose up to 10 keywords, and set the grid radius. The first scan starts straight away and usually finishes within the hour. - 03
The monthly scan runs
Every 30 daysEvery 30 days, on a date you can see in the console, we re-check organic and Maps rankings for every keyword (with month-over-month movement), run the 49-point Maps grid heatmap, and check ChatGPT, Claude, Perplexity, and Google AI Overviews. This month sits next to last month, so the change is the story, and you can time invoices and client calls around the date. - 04
Review in your console
5 minutesCheck the movement, the share-of-local-voice trend, and competitor standing. A plain-English executive summary is written for you; you add your own 'what we did this month' notes. Each property's personalised fix plan stays internal to your console - it never appears in the client report. - 05
Download the white-label PDF and send it
ReadyOne click gives you a client PDF in your agency's branding - rankings, heatmaps, AI visibility, summary, and your notes. Forward it, attach it to your invoice, or walk the client through it.
What’s in every report
Every tracked property gets the same monthly report. No feature tiers, no add-ons - £15 per property per month covers all of it.
- 01
Up to 10 keywords per property
Every reportYou choose them when you add the property, and you can edit them any time. Changes apply from the next scan onward. - 02
Organic + Maps rankings, month over month
Every reportWhere the property appears on Google's first page and in the map pack for each keyword, with movement vs last month. - 03
49-point Google Maps heatmap
Every reportA 7x7 grid around the client's location, per keyword. Green where they rank in the top 3, red where they rank 21st or lower, grey where they don't show up - this month and last month side by side, so improvement is visible at a glance. - 04
AI search visibility
Every reportWhether ChatGPT, Claude, Perplexity, and Google AI Overviews cite the client's website for each keyword. Records which engines cite it, which of their sources it is, which page the assistants cited, and which engines do not cite it. - 05
Share of local voice + competitor standing
Every reportHow much of the local market the client owns across their keywords, trended month over month, plus up to five businesses that appear most often in the map pack and the grid across those keywords. - 06
Executive summary + your notes
Every reportA plain-English executive summary is auto-written for every report, and you add an agency-authored 'what we did this month' section in your own words.
Proof it’s working
The Maps heatmap, up close
For each tracked keyword, we run 49 separate Google Maps checks around the client’s location, one per grid point. Green where they rank in the top 3, red where they rank 21st or lower, grey where they don’t appear at all. In the client report, this month renders next to last month, so the map getting greener is impossible to miss.
Since 19 October 2026 a map position is counted among the ordinary listings only, not sponsored ones; scans before that date counted sponsored listings too, so a report compared with one of them says its map figures are not like for like.
Your client sees exactly where they own the map and where they’re invisible. Month over month, the heatmap is the clearest “this is what you’re paying us for” a report can carry.
The three places customers find your clients
Three search surfaces, one report
Customers don’t look in one place. They look in three: Google search, Google Maps, and increasingly AI search. Every monthly report covers all three, so your client sees the full picture with your logo at the top.
Google Maps
Visibility across the client's local area, measured by a 49-point heatmap around their location. Red and grey patches show where customers searching nearby don't see them.
What you see: Per keyword, this month vs last month side by side, so improvement is obvious.
Google search
Where the client appears on Google's first page for each tracked keyword, including the map pack of three businesses Google picks at the very top.
What you see: Organic position and map-pack position, both with month-over-month movement.
AI search
Whether ChatGPT, Claude, Perplexity, and Google's AI Overviews cite the client's website for each keyword. The assistants are asked through their APIs with web search on; the AI Overview is read from Google's search results page.
What you see: Records which engines cited it, which of their sources it was, which page the assistants cited, and which engines did not cite it.
Your agency console
Everything sits in one console: every client, every property, every report - plus the parts that stay internal to your team.
- 01
Clients & properties
Group properties under clients - handy for multi-location brands - and see every property's latest scan at a glance. - 02
Month-over-month reports
Each property's monthly report: rankings with movement, the grid heatmap this month vs last, AI visibility, share of local voice, competitor standing. - 03
Personalised fix plan (internal)
Each property gets a personalised fix plan, refreshed with every report. It's for your team only - it never appears in the client PDF. - 04
'What we did this month'
Write your own notes per property. They print in the client report as your agency's commentary, in your words. - 05
White-label PDF
Download the client-ready PDF and send it however you like. Only your logo and colours on the report, PDF and email; links come from a separate report domain. - 06
On-demand refresh
Just fixed something? Re-run a property's scan without waiting for the monthly tick - up to once every 7 days per property, sooner if a scan comes back incomplete.
Want to click around first? Open the live console demo.
One flat price per property.
A property is one website plus up to 10 keywords and its Google Business Profile. Every property costs the same and includes everything - no tiers, no credits, no white-label surcharge. Add and remove properties as your client list changes.
Per tracked property
Everything below, for every property, at every scale. Cancel any time.
- Monthly organic + Maps rank checks with month-over-month movement
- 49-point Google Maps grid heatmap, this month vs last month side by side
- AI search visibility on ChatGPT, Claude, Perplexity, and Google AI Overviews
- Share-of-local-voice trend and competitor standing
- Auto-written executive summary plus your “what we did this month” section
- Fully white-label client PDF in your logo and colours
- Personalised fix plan per property, internal to your console
- On-demand refresh, up to once every 7 days per property (sooner if a scan comes back incomplete)
We are our own first customer: LocalPulse is built by the team that manages local SEO for around 80 UK client sites of its own.
For multi-location brands
Group properties under one client
A brand with five locations is five properties grouped under one client in your console. Each location gets its own keywords, grid, and report; billing simply follows the number of tracked properties.
Get started
Put your brand on better reports.
Track your clients' local rankings and send white-label reports. £15 per tracked property per month - rank checks, the 49-point Maps grid, AI visibility, and the client PDF, all included.
Free to create your agency, no card required. The first client scan usually finishes within the hour.