Terms & Conditions

Last updated: 4 July 2026

1. Who we are

LocalPulse is a product of Digitalizer Ltd, a company registered in England and Wales (Company No. 15267581). The service is provided at localpulse.digitalizer.uk. For support, contact support@digitalizer.uk.

These terms form a contract between Digitalizer Ltd ("we", "us") and the business that registers an agency account ("you", the "Agency"). The service is offered to businesses only, not to consumers.

2. Definitions

Agency - the business that holds a LocalPulse account and uses the platform to report on local search performance for its own clients.

Property - a single tracked business location added by the Agency, consisting of one website URL, its Google Business Profile, and up to 10 keywords.

Client - the Agency's customer, the business that a Property represents. Clients have no contract with us; the Agency alone is our customer.

Client Report - the white-label report page and downloadable PDF that LocalPulse generates for a Property, carrying the Agency's branding.

Subscription - the Agency's paid plan, billed per tracked Property as set out in section 5.

3. The service

For each active (non-archived) Property, LocalPulse runs a monthly scan cycle that includes: Google organic and Google Maps rank checks for up to 10 keywords; a 49-point Google Maps grid scan around the business location; AI search visibility checks (queries to ChatGPT, Claude, Perplexity, and Google AI Overviews); a website audit (Lighthouse-based scores and a Google Business Profile check via the Google Places API); an internal personalised fix plan for the Agency's use; and a white-label Client Report page and PDF that the Agency can download and send to its Client.

Client Reports carry the Agency's branding (logo, colours, support email). LocalPulse branding does not appear on Client Reports.

We may improve, add to, or adjust the components of the scan cycle over time, provided the service remains materially as described.

4. Accounts

Agency signup is free and requires no payment card. Billing starts only when the Agency subscribes to track Properties.

You are responsible for all activity under your account, including activity by your team members, and for keeping credentials confidential.

You warrant that you have the authority (from your Client or otherwise) to enter and process the Client business data you add to the platform, including business names, addresses, website URLs, keywords, and Google Business Profile identities.

You must provide accurate account information and keep it up to date.

5. Billing

Price. A flat 15 GBP per tracked Property per month, charged via Stripe.

First checkout. Charges the number of tracked Properties multiplied by 15 GBP.

Adding a Property mid-cycle. While a Subscription is active, adding a Property charges a flat 15 GBP immediately. There is no proration; the flat charge covers the Property until it joins the normal monthly renewal.

Archiving a Property. Stops billing for that Property from the next monthly renewal. Charges already made are not prorated or partially refunded.

Restoring a Property. You can restore an archived Property at any time; billing resumes under the flat-price rules above.

Failed payment. If a renewal payment fails, the service for the affected Subscription is paused (scans and report generation stop) until payment is settled.

Invoices. Stripe issues an invoice for every charge.

Cancellation. You may cancel at any time. Cancellation stops future renewals; it does not trigger a refund of fees already paid, except where the law requires otherwise.

6. Fair use

The included cadence is one full scan cycle per Property per month. You may request an on-demand refresh of a Property's scans at most once every 7 days per Property.

We may throttle, queue, or suspend usage that circumvents these limits, automates requests against the platform outside its intended interfaces, or degrades the service for other customers.

7. Data accuracy disclaimer

Rankings are point-in-time observations. Google results vary by searcher location, time, device, and personalisation; a rank shown in a report is what our scan observed at scan time from the scan's vantage point, not a guarantee of what any individual searcher sees.

Answers from AI engines are non-deterministic. The same query to ChatGPT, Claude, Perplexity, or Google AI Overviews can produce different answers at different times. AI visibility results reflect the responses received at scan time.

Grid scans, audits, and profile checks are automated observations and may contain errors or gaps caused by third-party data sources.

The service is provided for reporting and diagnostic purposes. We do not warrant that following any fix plan or report finding will produce any particular ranking, traffic, or revenue outcome.

8. White-label terms

The Agency may present, resell, and distribute Client Reports to its own Clients under the Agency's own brand and at prices the Agency sets.

The Agency is solely responsible for any claims, promises, or guarantees it makes to its Clients, including claims about what the reports show or what results the Client can expect. We are not a party to the Agency-Client relationship.

The Agency must not present LocalPulse output in a way that is misleading, and must not remove or alter data within a report in a way that misrepresents the scan results.

The Agency will hold us harmless against claims brought by its Clients that arise from the Agency's own representations or its use of the reports.

9. Intellectual property

We own the platform, software, scan methodology, and report templates.

You own your branding (logo, colours, name) and grant us a licence to use it solely to render your white-label reports.

You retain your rights in the data you enter. You grant us a licence to process that data to provide the service.

We grant you a non-exclusive licence to use, reproduce, and distribute the Client Reports generated for your account in the course of serving your Clients. This licence survives termination for reports already generated.

10. Termination

You may cancel your Subscription or delete your account at any time.

We may suspend or terminate your account for material breach of these terms, non-payment, or unlawful use, with notice where reasonably practicable.

On termination, your access ends and data is deleted in line with our privacy policy. Export any reports you need before deleting your account.

11. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded.

Subject to the above, our total aggregate liability arising out of or in connection with the service is capped at the fees you paid us in the 12 months preceding the event giving rise to the claim.

Subject to the above, we are not liable for indirect or consequential loss, loss of profits, loss of business, or loss of data.

12. Changes to these terms

We may update these terms from time to time. We will give notice of material changes (for example by email or an in-console notice) before they take effect. Continued use of the service after the effective date constitutes acceptance.

13. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.