Terms & Conditions

Last updated: 6 April 2026

1. Introduction

These terms and conditions govern your use of LocalPulse (localpulse.digitalizer.uk) and the related free audit service at audit.digitalizer.uk. By creating an account, subscribing to our service, or using the free audit tool, you agree to be bound by these terms. If you do not agree, please do not use the service.

LocalPulse is a product of Digitalizer Ltd, a company registered in England and Wales (Company No. 15267581). Throughout these terms, "we", "us", and "our" refer to Digitalizer Ltd, and "you" refers to you, the user or subscriber.

2. Service description

LocalPulse is a paid SEO tracking service designed for small UK businesses. As a subscriber, you receive:

Weekly rank checks -we track where your business appears in Google search results (both the Local Pack and organic listings) for up to 10 keywords you choose.

Bi-weekly geographic grid tracking -we check your Google Local Pack visibility across a grid of geographic points around your business location, so you can see how your rankings vary by area.

Monthly SEO re-audits -we run a fresh technical SEO audit of your website each month and provide a downloadable PDF report.

Dashboard access -a web dashboard where you can view your ranking trends, grid heatmaps, audit history, and keyword data.

We may add, modify, or remove features from time to time. We will notify subscribers of significant changes by email.

3. Account registration and security

To use LocalPulse, you must create an account with a valid email address. After completing your subscription, we send you a password setup link by email. You are responsible for keeping your login credentials secure and for all activity that occurs under your account.

You must provide accurate and complete information when subscribing. Each subscription covers one business and one website. If you need to track multiple businesses, you will need separate subscriptions.

If you believe your account has been compromised, contact us immediately at marian@digitalizer.uk.

4. Subscription and payment

LocalPulse costs £29 per month, billed monthly. All prices include VAT where applicable. Payment is processed securely by Stripe. We do not store your card details -they are handled entirely by Stripe in accordance with PCI-DSS standards.

Your subscription begins when your first payment is confirmed. It renews automatically each month on the same date. You can cancel at any time (see section 5 below).

If a payment fails, we may retry the charge in accordance with Stripe's retry schedule. If payment cannot be collected after multiple attempts, your subscription may be suspended or cancelled.

We reserve the right to change the subscription price. If we do, we will give you at least 30 days' notice by email. The new price will apply from your next billing cycle after the notice period. If you do not agree to the new price, you may cancel before it takes effect.

5. Cancellation and refund policy

You can cancel your subscription at any time through the billing portal accessible from your dashboard settings page. Cancellation takes effect at the end of your current billing period -you keep full access to the service until then.

We do not offer refunds for the current billing period. When you cancel, you have already paid for the remainder of the month, and you will continue to receive the service for that time. We do not provide partial or pro-rata refunds.

We may, at our sole discretion, issue goodwill refunds in exceptional circumstances. This is not an entitlement and each case is assessed individually.

After your subscription ends, your account data (keywords, ranking history, audit reports) will be retained for 90 days in case you choose to re-subscribe. After that, we may delete it.

6. Free SEO audit service

We offer a free SEO audit at audit.digitalizer.uk. This service analyses your website and produces a PDF report covering technical SEO factors such as page speed, mobile friendliness, robots.txt, sitemaps, and local search presence.

The free audit is provided as-is, with no warranty of any kind. We do not guarantee that the audit results are complete, accurate, or suitable for any particular purpose. The audit is intended as a general overview and should not be treated as professional SEO consultancy.

We limit the free audit to one report per domain. This limit may be bypassed for paying subscribers as part of the subscription service.

7. Data accuracy disclaimer

LocalPulse relies on third-party data providers, including Google and DataForSEO, to deliver ranking data, search volume estimates, and local search results. We do not guarantee the accuracy, completeness, or timeliness of this data.

Search rankings change frequently and can vary based on location, device, personalisation, and other factors outside our control. The positions we report are snapshots taken at specific times from specific locations and may not exactly match what you see when you search manually.

Search volume figures are estimates provided by third-party databases and should be treated as approximate. We present this data to help you make informed decisions, but we cannot be held responsible for business decisions made based on it.

8. Intellectual property

All content, design, code, and branding on LocalPulse and audit.digitalizer.uk are owned by Digitalizer Ltd or used under licence. You may not copy, reproduce, or redistribute any part of the service without our written permission.

The data we generate for your account (ranking reports, audit PDFs, grid heatmaps) is yours to use for your own business purposes. You may share your own reports internally or with your marketing team. You may not resell or commercially redistribute the data or reports.

9. Acceptable use

You agree not to use LocalPulse in any way that is unlawful, harmful, or could damage the service or its infrastructure. In particular, you must not attempt to access other users' data, reverse-engineer or scrape the service, use automated tools to interact with the service beyond normal browser use, or submit false or misleading information during signup.

We reserve the right to suspend or terminate your account without notice if we reasonably believe you are violating these terms.

10. Limitation of liability

To the fullest extent permitted by law, Digitalizer Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the service, including but not limited to loss of profits, loss of business, loss of data, or loss of goodwill.

Our total liability to you for any claims arising from or related to the service shall not exceed the amount you have paid us in the 3 months immediately preceding the claim.

Nothing in these terms excludes or limits our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

11. Privacy

We take your privacy seriously. Our privacy policy explains what personal data we collect, how we use it, and your rights under UK GDPR. Our cookie policy covers the cookies and tracking technologies used on our site.

By using LocalPulse, you acknowledge that your business data (website URL, business name, location, keywords, and ranking results) is stored in our cloud database hosted in the London region. This data is used solely to provide the service to you.

12. Changes to these terms

We may update these terms from time to time. If we make significant changes, we will notify you by email at least 14 days before they take effect. Continued use of the service after the changes take effect constitutes acceptance of the updated terms.

Minor changes (such as correcting typos or clarifying language) may be made without notice. The "last updated" date at the top of this page will always reflect the most recent version.

13. Governing law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or your use of the service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact us

If you have any questions about these terms, your account, or the service, please contact us:

Digitalizer Ltd
Company No. 15267581
Email: marian@digitalizer.uk
Website: localpulse.digitalizer.uk