Privacy Policy

Last updated: 29 May 2026

Who we are

LocalPulse is a product of Digitalizer Ltd, a company registered in England and Wales (Company No. 15267581). If you have questions about this policy or your personal data, contact us at marian@digitalizer.uk.

What data we collect

When you pay for a £20 scan or start a £49/month subscription, we collect your email address, business name, website URL, business address, and geographic coordinates (derived from the address you provide).

As part of the service, we generate and store SEO ranking data, Google Maps visibility data, AI search citation data, and keyword tracking data associated with your account. This data is created by our systems, not provided directly by you.

We also collect anonymous usage data through cookies if you consent to them (see our cookie policy for details).

Why we collect it

We use your personal data to provide the LocalPulse service: tracking your search rankings, generating Google Maps visibility heatmaps, checking AI search citations, and sending you scan-ready and weekly email reports. We use your email address to manage your account, send service-related communications, and process your payment.

We use analytics data to understand how visitors use our site so we can improve it. We use advertising cookies to measure whether our ads are working.

Legal basis for processing

Under UK GDPR, we process your data on the following bases: contract performance (to deliver the service you have subscribed to), consent (for marketing emails, analytics cookies, and advertising cookies), and legitimate interest (for fraud prevention and service security). You can withdraw consent for marketing and cookies at any time.

How we store your data

Your account data, business details, ranking history, Maps heatmap history, and AI search citation history are stored in a cloud database hosted by Supabase in the London (UK) region. Authentication is handled by Supabase Auth. Payment processing is handled by Stripe, which stores your card details securely in accordance with PCI-DSS standards - we never see or store your full card number.

Scan jobs run on a server hosted by DigitalOcean in the London region and write results back to our Supabase database (also London). Analytics data is processed by Google Analytics and Meta, both of which store data on their own servers under their respective privacy policies.

Third-party services

We do not sell your data to anyone. The third-party services that process data on our behalf are:

Supabase - cloud database and authentication (London region). Stores your account, business data, and ranking history.

Stripe - payment processing. Handles your subscription billing and card details.

Resend - email delivery. Sends transactional emails (reports, weekly updates, account notifications) on our behalf.

DataForSEO - SEO data provider. We send your keywords and business location to DataForSEO to retrieve search ranking and Google Maps data. DataForSEO does not receive your email address or personal identity.

Google - we use the Google Places API to help you find your business listing when starting a scan, and the Google Maps APIs to render the heatmap on your dashboard. We also use Google Analytics for website analytics.

Meta/Facebook - ad measurement and conversion tracking.

Each of these services has their own privacy policies governing how they handle data.

How long we keep your data

We keep your account data and ranking history for as long as your subscription is active. After cancellation, we retain your data for 90 days in case you choose to re-subscribe. After that, we may delete it.

If you only paid for a £20 scan and never subscribed, we retain your scan results indefinitely so the dashboard link in your email keeps working. You can request deletion at any time.

Analytics data is retained according to the default retention periods set by Google Analytics (14 months) and Meta (2 years).

Your rights

Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, withdraw your consent at any time, object to processing based on legitimate interest, request data portability, and lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been violated.

To exercise any of these rights, email us at marian@digitalizer.uk and we will respond within 30 days.

Email communications

As a subscriber, you receive a weekly email with each new scan's results. You can opt out using the unsubscribe link at the bottom of each email, or from the Email Notifications section in your dashboard settings. Essential account notifications (payment confirmations, password resets) cannot be opted out of while your subscription is active.

Cookies

For full details on the cookies we use and how to manage them, see our cookie policy.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We will notify subscribers by email of significant changes at least 14 days before they take effect.